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Marketing notes for carpet cleaning owners.
Short, practical posts on the questions carpet cleaning owners ask about SEO, ads, reviews, AI search and booking more jobs.
Websites · November 2, 2026
A carpet cleaning homepage, section by section
What a carpet cleaning homepage needs, top to bottom: first screen, service links, starting prices, service area, reviews, how it works, FAQ and footer.
Read the postPaid ads · October 16, 2026
How Local Services Ads work in Google Ads for carpet cleaners
A week-to-week guide for carpet cleaners running Local Services Ads inside Google Ads: leads, columns, Target CPA, budgets, callouts, pausing and Search.
Read the postPaid ads · October 16, 2026
What carpet cleaners should do as Local Services Ads move to Google Ads
Local Services Ads are moving into Google Ads. Here's what carpet cleaners keep, what changes, and how to keep tracking booked jobs through the move.
Read the postMarketing · October 15, 2026
Attribution for carpet cleaners: which channel booked the job?
Connect every carpet cleaning job to the channel that booked it: tracking numbers, UTM tags, lead source in Housecall Pro or Jobber, and a monthly report.
Read the postTracking · October 15, 2026
Call tracking for carpet cleaners: HCP numbers vs CallRail
Housecall Pro call tracking numbers vs CallRail for carpet cleaners: what each one tracks, how to keep your Business Profile number consistent, and which fits.
Read the postPaid ads · October 15, 2026
The complete negative keyword list for carpet cleaners
A ready-to-paste Google Ads negative keyword list for carpet cleaning companies, with match-type tips and a monthly search terms review to stop wasted clicks.
Read the postLead generation · October 15, 2026
Cost per booked job: how to calculate it for each channel
Cost per booked job is channel cost divided by booked jobs. See what to count for LSA, Google Ads, Meta, SEO and lead platforms, with worked math and job value.
Read the postAI search · October 15, 2026
Google AI Overviews and local service businesses
What Google says about AI Overviews and AI Mode, how they play out for a local carpet cleaning search, and the five things an owner can control.
Read the postGoogle Business Profile · October 15, 2026
Google Business Profile categories for carpet cleaners
How primary and additional Google Business Profile categories work, which ones fit a carpet cleaning company, and the category mistakes that cost you calls.
Read the postSEO · October 15, 2026
How long does carpet cleaning SEO take? A month-by-month timeline
A month-by-month carpet cleaning SEO timeline: the work done in month one, months two to three, four to nine and after, and what an owner should see.
Read the postMarketing · October 15, 2026
How much should a carpet cleaner spend on marketing?
Set a monthly carpet cleaning marketing budget from your job value and job goal, and learn how the agency fee and the ad budget fit together each month.
Read the postPaid ads · October 15, 2026
How to dispute bad LSA leads
Google now reviews and credits bad Local Services Ads leads on its own. Here's which leads qualify, how to rate them, the time limits, and a weekly review.
Read the postPaid ads · October 15, 2026
Local Services Ads for carpet cleaners: setup to first booked job
Set up Google Local Services Ads for a carpet cleaning company: screening, job types, service area, bidding, reviews and marking your first booked job.
Read the postWebsites · October 15, 2026
Pet urine landing page: a section-by-section template
A section-by-section template for a carpet cleaner's pet urine page: headline, process, pricing, photos, pet reviews, FAQ and CTA, with copy you can adapt.
Read the postRepeat customers · October 15, 2026
Recall text and email templates for carpet cleaners
Recall texts and emails for carpet cleaners: standard, pet owner, January, holiday, move-out, add-on and lapsed, with subject lines and send timing.
Read the postSEO · October 15, 2026
Red flags when hiring an SEO agency
Six red flags to catch on an SEO agency sales call, from ranking guarantees to agency-owned Google accounts, plus the questions carpet cleaners should ask.
Read the postReviews · October 15, 2026
Review request scripts for carpet cleaning techs
Word-for-word review request scripts for carpet cleaning techs, plus follow-up text and email templates, all inside Google's rules on incentives and gating.
Read the postMarketing · October 15, 2026
A seasonal marketing calendar for carpet cleaning
Month-by-month carpet cleaning marketing calendar: recall in January, spring and pre-holiday ad timing, pet and move-out pushes, and the channel for each.
Read the postReviews · October 15, 2026
Setting up automatic review requests in Housecall Pro
Where Housecall Pro's automatic review request settings live, how to connect Google, set timing, edit the message, and send more requests to Google.
Read the postAI search · October 15, 2026
Ten prompts every carpet cleaner should test in ChatGPT
Ten prompts to paste into ChatGPT to see if AI recommends your carpet cleaning company, plus how to test fairly, what to record and how to read results.
Read the postGoogle Business Profile · October 15, 2026
What to do when your profile is suspended
Your carpet cleaning company's Google Business Profile got suspended. Learn how to read the restriction, fix the cause, gather evidence and file the appeal.
Read the postWant the full picture on one channel? Read the marketing guides.