Case Study · Lexington, KY
Simply Clean moved from #8 to #1 in Lexington's map results.
We helped lay the groundwork for Simply Clean Carpet Care's growth in 2017, and they've been a full-service client since 2021. Today they own the Lexington map pack.
- Industry
- Residential carpet, upholstery, rug & tile cleaning
- Location
- Lexington, KY
- Relationship
- Since 2017; full-service client since 2021
- Services
- Full service: SEO, Business Profile, website, LSA & Google Ads
- Status
- Active
49 of 49
Map grid points ranking #1 for “carpet cleaning Lexington”
September 2026 — a 7×7 grid at 6-mile spacing, about 36 miles across
Source: BrightLocal Local Search Grid
7.9 → 1.0
Average map rank, “carpet cleaning Lexington”
September 2021 (5×5 grid) vs September 2026 (larger 7×7 grid)
Source: BrightLocal Local Search Grid
56% → 88%
Grid points in the top 3 for “carpet cleaning”
14 of 25 points in September 2021; 43 of 49 in September 2026
Source: BrightLocal Local Search Grid
#1
Map pack for 6 of 7 tracked searches
#2 for the seventh; page-one organic for the Lexington searches too (September 2026)
Source: BrightLocal Local Rank Tracker
306
Business Profile calls in six months
April–September 2026, up 15% on the same months of 2025
Source: Google Business Profile performance
1,663
Local Services Ads leads at $28.13 each
October 2024–September 2026, alongside the organic work
Source: Google Ads, Local Services campaigns
The challenge
Simply Clean was a good company buried deep in the map results.
When we started tracking rankings in September 2021, Simply Clean averaged about #8 in Google's map results for “carpet cleaning Lexington” across a grid around the business, and made the top 3 at just one point out of 25. Lexington is a competitive market, with franchises and plenty of independents chasing the same searches.
- Average map rank of 7.9 for “carpet cleaning Lexington”
- Top 3 at only 1 of 25 grid points
- Franchise and independent competitors in the same map pack
The approach
Here is what we changed.
Built the local foundation
Business Profile, citations and reviews worked consistently — the signals the map pack runs on.
Pages for the towns they serve
Georgetown, Frankfort and Nicholasville pages now rank on page one alongside the Lexington terms.
Service pages that rank
Upholstery, rug and tile & grout pages rank for their Lexington searches, not just “carpet cleaning”.
Paid alongside organic
Local Services Ads plus tight Google Search campaigns built for specific, high-booking jobs.
What we learned
Rankings keep paying off after the work is done, while ads stop when the spend stops.
Over the last two years, the cost of a Local Services Ads lead in Lexington drifted from $26.16 to $30.84 as the market got more competitive. Over the same stretch, Simply Clean's map ranking held at the top. That's the case for doing both: ads fill the calendar this month, and rankings you've earned keep paying without a per-click bill.
For you
This is the playbook we'd run for you.
Same audit, same sequencing, same honest reporting. The tactics change with what your audit finds. Your first 30 days start with a strategy call.